Marketing Services...

Web Analytics & Statistics

Web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators, and used to improve a website or marketing campaign's audience response.

Observe Visitors & Trends

Monitor the activities of your website visitors, view graphical web analytics and statistics and traffic/buying trends.

Improve ROI

Track and analyze the performance of your online initiatives, search engine results, and marketing campaigns.

Track Campaign Effectiveness

Fine-tune your pay-per-click advertising campaigns and easily identify the difference between PPC searches and natural results and resulting conversions.

Export Reports

Reports can be automatically e-mailed or downloaded in a variety of formats.

Website and Traffic Monitoring

Monitor your website and recieve an e-mail when advertising trends change.

Keyword Analysis

In order to gain search engine visibilty SEO (search engine optimization) is essential. There are several techniques required in order to successfuly optimize your site and in turn maximize your exposure and site traffic received from the major search engines.

Keyword Analysis

The key component here is to gain a clear understanding of the client's marketing goals. Once determined, we can incorporate market-based analysis to optimize the site's structure based on selected target keywords

Reciprocal Link Optimization

We can design a suitable reciprocol link program to leverage your sites content and maximize the benifits of reciprocol links in search engine optimization (SEO).

Online Marketing

For your business to excel in a competitive online global marketplace, you need to have an effective online marketing strategy.

The internet has brought many unique benefits to marketing including lower costs for the distribution of media to a global audience. The interactive nature of Internet marketing is unique to the medium. Internet marketing not only covers digital media such as the web, e-mail, and wireless media but also the management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the web, including design, development, advertising, and sales. Effective Internet marketing requires a comprehensive strategy that synergizes your business model with your website function and appearance, focusing on your target market through proper advertising type, media, and design.

Inksoft Media can design a precise and comprehensive online marketing strategy to help your business fully reach it's online potential.

Tailored Campaigns

In order to best serve our customer needs we first research and develop an understanding of their business and industry. We study each client's business model and design effective strategies throughout several marketing disciplines including branding, pricing, market segmentation, and marketing spending. We then provide a tailor designed solution that fits their business' specific online marketing objectives.

Ad Serving

Inksoft Media has partnered with key third party web advertising networks to ensure seamless integration of ad streaming. We create static and flash media ads to be streamed over our partner ad networks giving our clients maximum advertising impact and targeted exposure. This methodology combines a critical mass of consumer online experiences with behavioural targeting technology to target precise interest segments across independent ad networks. We use this ad serving technology as a means of optimizing bid prices, ad placement and targeting.

Methods include:

• Behavioural Targeting - Using a profile of prior behaviour on the part of the viewer to determine which ad to show during a given visit.
• Contextual Targeting - Inferring the optimum ad placement from information contained on the page where the ad is being served.
• Creative Optimization - Using experimental or predictive methods to explore the optimum creative for a given ad placement.

Multimedia Advertising

Markets are moving towards saturation and declining ARPU (Average Revenue Per User). Therefore, we have a renewed impetus to push media-rich advertising channels. Feature-rich, application-centric devices being introduced into the market are driving richer, multimedia services such as video-based services, streaming services and social networking applications. Inksoft Media has a wide range of solutions to enable advertisers to realize the full potential of multimedia advertising, increase revenue streams and ensure the highest viewer experience.

Printed Ad Design

Clean, crisp and professionally designed images to enhance your marketing initiatives. Make your marketing and promotional materials stand out. We specialize in print design including the following:

• banners
• posters
• catalogues
• flyers
• brochures & more